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Pros and cons of the noisy new will.i.am single 'This Is Love'

  • May 14, 2012
  • Popjustice

Capital played will.i.am's new single this morning.

You can listen to it here.

Or you can just read our handy pros and cons list.

PROS

  • Contains crowd noise and crowd noise is always brilliant
  • Could be regarded as an answer record to Aiden Grimshaw's 'Is This Love', although it obviously isn't
  • Is quite upbeat but isn't strictly LOLpop
  • "Can you feel it good god oh yeah" has to be the new "this beat is a beat it is ridicu­lous can you hear the beat there it is" or whatever that lyric was
  • At least Mick Jagger doesn't turn up and ruin everything
  • The Eva Simons bit sounds like 'Girls Just Wanna Have Fun'

CONS

  • Has a fairly per­func­tory 'drop' that could have worked a lot harder, an oversight for which Steve so-called 'Angello' should be given a carpeting, and we don't mean carpet tiles or some laminate flooring from Wickes, we mean a proper, right-up-to-the-skirting-boards Allied Carpets old fashioned fitted carpet carpeting. WITH A RUG ON TOP
  • Crap Auto Tune
  • Is a bit of a racket
  • The Eva Simons bit sounds like 'Girls Just Wanna Have Fun'

We're giving this 7.3, which we expect to drop to a 5.9 over the coming days, rise to an 8 during June then even­tu­ally settle at a 6.2.

  • eva simons
  • Steve Angello
  • will.i.am
Previous Article
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Preston's writing some songs with Miranda Cooper

  • May 14, 2012
  • Brad O'Mance
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British music was quite popular on Planet Earth last year

  • May 14, 2012
  • Mikey
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Pop as in popular
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
Further listening
Greatest hits
  • Alison Goldfrapp interview: "I feel good about this"
  • Sandi Thom's Real Tooting
  • An amazing Charli XCX interview-slash-chat
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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