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Pros and cons of the noisy new will.i.am single 'This Is Love'

  • May 14, 2012
  • Popjustice

Capital played will.i.am's new single this morning.

You can listen to it here.

Or you can just read our handy pros and cons list.

PROS

  • Contains crowd noise and crowd noise is always brilliant
  • Could be regarded as an answer record to Aiden Grimshaw's 'Is This Love', although it obviously isn't
  • Is quite upbeat but isn't strictly LOLpop
  • "Can you feel it good god oh yeah" has to be the new "this beat is a beat it is ridicu­lous can you hear the beat there it is" or whatever that lyric was
  • At least Mick Jagger doesn't turn up and ruin everything
  • The Eva Simons bit sounds like 'Girls Just Wanna Have Fun'

CONS

  • Has a fairly per­func­tory 'drop' that could have worked a lot harder, an oversight for which Steve so-called 'Angello' should be given a carpeting, and we don't mean carpet tiles or some laminate flooring from Wickes, we mean a proper, right-up-to-the-skirting-boards Allied Carpets old fashioned fitted carpet carpeting. WITH A RUG ON TOP
  • Crap Auto Tune
  • Is a bit of a racket
  • The Eva Simons bit sounds like 'Girls Just Wanna Have Fun'

We're giving this 7.3, which we expect to drop to a 5.9 over the coming days, rise to an 8 during June then even­tu­ally settle at a 6.2.

  • eva simons
  • Steve Angello
  • will.i.am
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Further reading
  • 1
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
  • 2
    Sarah Harding
  • 3
    "You asked me not to leave, well here I am again"
  • 4
    The 2021 Popjustice Twenty Quid Music Prize: shortlist announced
  • 5
    New Music Friday: Georgia Twinn's done a song about a moth
  • 6
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
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