When you run a music website, sitting there day after day being right about everything, you start to think you know it all. But one easily forgotten golden rule of publishing is that you must listen to feedback from your readers. Another rule is that when you make a mistake, you must react. And you must react quickly.
Popworldcupstice was a simple idea.
For each match in the World Cup, which is a popular football competition, we'd post a corresponding article in which the countries competing in that match would be sized up according to their homegrown music scene. We'd use a variety of different criteria as the World Cup continued: local Number One singles, regional talent show winners, soap opera themes and so on.
We asked Lily Allen to do an early one. "I think you've made this too complicated," she said. "You're doing it all wrong."
But we knew she was wrong. Popworldcupstice was a brilliant idea. After all, who among Popjustice's readership wouldn't want to see the website — as well as their Twitter and Facebook feeds — flooded for a month by a series of heavily formatted posts?
This would be Classic Content.
Editorially, conceptually, and also we like to think on a profoundly moral level, Popworldcupstice has been a roaring success.
But not everyone has enjoyed Popworldcupstice. Early on in the contest we saw a handful of comments like "why are you doing this?" and "when will you realise this isn't funny?".
Well, here at Popjustice we listen to our readers.
We don't shy away from criticism.
And after careful consideration, we have made the decision today to end the Popworldcupstice series of posts before the end of the World Cup football competition.
We repeat: we will not be publishing Popworldcupstice posts for any future World Cup matches.
It's a shame not to complete the series, but hopefully our swift response will prove that Popjustice does listen to its readers.
Thanks to everyone who took part in Popworldcupstice: Alexandra Topping, Bright Light Bright Light, Michael Lewin, Fryars, Alim Kheraj, Owen Myers, Jessica Pinkett, Charlie Lyne, Stefan Jackson, Laura Snapes, Jarri Van der Haegen, Chris Mandle, Tom Thorogood, Colin Roberts, Tom Aspaul, Alexa Goddard, Nic Kelly, Sam Wolfson, Hanna Hanra, James McMahon, Carl Smith, Tim Jonze, Jen Crothers, Ronika, Conor Behan, Nick Levine, Little Boots, Bradley Stern, Dan Martin, Mof Gimmers, Betty Who, John Lucas, Del Marquis, Matt Hooper, Mikey Robinson, Rob Copsey, Pete Paphides, Joe Stone, Jon Gabony, Rob Fitzpatrick, Jason Lipshutz, Mark Savage, Darren Sharp, MNEK, Richard Dawson, Kyla La Grange, David Russell, Michael Baggs, Richard X, Ciarán Gaynor, Hadley Freeman, Invader Girl, Oli Goldman, Indiana, Connor from The Vamps, Joel Freeman, Jessica from Neon Jungle, Dan Hughes, Mollie from The Saturdays, Josh from Union J and Dumper.