Further to yesterday's post about muffins replacing CDs for the average person, we thought a proper investigation was in order. It's all very well for these laws to be passed but they rarely take our daily lives into account.
First, then, let's have a look at what our post might look like in the morning if all CDs really were replaced by muffins.
Who wouldn't like to open their post in the morning and discover a selection of fresh muffins? An appealing prospect, but we feel the novelty would soon wear off. Cries of "oh God not another doughy, undercooked piece of shit from XXXXXX at XXXXXX PR" would soon be commonplace and while our local corner shop would quickly become a great place to pick up second hand promotional muffins they'd only have a three to four day window before the goods were as stale as last year's Hard-Fi promos.
Very quickly, record labels would get wise to journalists flogging off the muffins, and would begin sending out watermarked copies.
Look we're sorry but this whole 'muffins are the new CD single' business really isn't going to work.
Even if the labels do try and get people interested with new 'USB stick muffins'.
Useless — and not even chart eligible.
Back to the drawing board, we think. If someone could pass this news on to the Office of National Statistics we'd be grateful. Cheers.