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Popjustice investigates: are muffins the new CDs?

  • March 28, 2008
  • Popjustice

Further to yesterday's post  about muffins replacing CDs for the average person, we thought a proper invest­ig­a­tion was in order. It's all very well for these laws to be passed but they rarely take our daily lives into account.

First, then, let's have a look at what our post might look like in the morning if all CDs really were replaced by muffins. 

Who wouldn't like to open their post in the morning and discover a selection of fresh muffins? An appealing prospect, but we feel the novelty would soon wear off. Cries of "oh God not another doughy, under­cooked piece of shit from XXXXXX at XXXXXX PR" would soon be com­mon­place and while our local corner shop would quickly become a great place to pick up second hand pro­mo­tional muffins they'd only have a three to four day window before the goods were as stale as last year's Hard-Fi promos.

Very quickly, record labels would get wise to journ­al­ists flogging off the muffins, and would begin sending out water­marked copies. 

Look we're sorry but this whole 'muffins are the new CD single' business really isn't going to work.

Even if the labels do try and get people inter­ested with new 'USB stick muffins'.

Useless — and not even chart eligible. 

Back to the drawing board, we think. If someone could pass this news on to the Office of National Statistics we'd be grateful. Cheers. 

  • hard-fi
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And the next Alphabeat single is…

  • March 28, 2008
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Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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