Swedish trio NONONO’s second album — due out later this year — is shaping up to be quite spectacular.
At the end of last year the band returned from a short hiatus with sparky stomper Masterpiece, following it this year with Lost Song and today with Friends, a song “about gaining strength by accepting your weaknesses” whose video you can watch below.
(It’s also worth noting that Tobias and Michel from the band were largely responsible for the amazingness of Only You, ie the very best song on the last Zara Larsson album.)
If you are wondering what’s going on in the video the directors, Joakim Envik and Erwin Semler, are on hand with an explanation. “The video,” they note, “is an attempt to illustrate a spectrum of insecurities vs feeling confident and how that context doesn’t always have to matter when it comes to a person’s psychological wellbeing.”