So here's today's challenge. Watch the first seven seconds of this Olly Murs 'video content' without shouting OH FUCK OFF YOU MASSIVE CUNT at your computer.[youtube]5I0sFrTjI2Y[/youtube] JESUS CHRIST.
The following 44 seconds aren't much better either. WHO chooses the hospitality area of Glastonbury (?!) as the place to plug their new single? Was the demand for 'video content' so immediate and so extreme that a video plug HAD to be recorded right there and then? And WHY is Olly Murs telling people to buy the single when he knows they haven't even heard it yet? Is he suggesting that it doesn't matter what the single actually sounds like or how good it is?
Apparently the single, 'Please Don't Let Me Go', was eventually played on Capital FM this morning but we missed it because we were listening to Chris Moyles instead. It's not on YouTube yet, which may speak volumes. Perhaps it is brilliant. Where Annoying Hat Wearer Of The Year 2009–2010 is concerned, anything is possible.
Perhaps the final word here should go to Maureen from the Popjustice forums. "I saw him on Brick Lane the other week," she writes. "He was wearing an England shirt with suit trousers.