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It's not the new Rihanna single but it will be tomorrow (UPDATE: later today)

  • October 19, 2009
  • Popjustice

Sometimes, if you keep your eye on something for long enough, no matter how boring it is, things start to get inter­est­ing. It took 14 years of releasing singles for David Bowie to come up with 'Let's Dance', for example.

Anyway below you will see a 'widget' — this is what labels perceive to be the new face of rock journ­al­ism, viewers, get used to it — which at 4.23pm tomorrow (Tuesday) will appar­ently turn into the new Rihanna single. The single might be shit. We won't know until the widget changes. It might change into a picture of a dog being wanked off for all we know. Anything could happen.



There is an extremely con­vo­luted reason for the precise timing of this which is all to do with the fact that Rihanna's new album is released on November 23, which is 23/11 which, if you're American and change the / for a : is 11:23, which is the time in the morning that the single will be launched in New York, and here in the UK we're five hours ahead so *literally falls asleep*

EDIT: There is another widget which actually includes some of the song, but it starts auto­mat­ic­ally and we're not having that racket blaring out of the front page every time someone passes by the website so click here to give it a little listen.


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    New Music Friday: Let's kick off 2021 with some KLF
  • 2
    The Top 45 Singles Of 2020
  • 3
    New Music Friday: Mae Muller doesn't want to be dependent
  • 4
    New Music Friday: There's a big one from Royal & The Serpent
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    New Music Friday: Baby Queen takes the throne
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