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How promotional photography works, with Mariah Carey

  • March 18, 2008
  • Popjustice

This is a pho­to­graph of Mariah Carey.

mariah carey naked behind a hat, slightly oddly

It is the pho­to­graph on the sleeve of her new single 'Touch My Body'. But why is she doing that thing with the hat? Well you see it makes gentlemen think "if she removed the hat I would be able to see her baps and flange — therefore I will buy her new record". It also makes ladies think "put it away love", but men are more important than women when it comes to record sales because men are better at their jobs, con­sequently are paid more to do them and therefore have more dis­pos­able income with which to buy compacts discs. (And downloads.)

Beyond the obvious marketing genius involved in this shot there is a practical element to this odd example of hat-wearing, too — Mariah loses 40% of her body heat through her breasts.

(If you would like to watch her talking about her new video, you can do so here.)

  • mariah carey
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So what's this Hadouken! album like, then?

  • March 18, 2008
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Cut Copy — 'Lights & Music'

  • March 19, 2008
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Pop as in popular
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
Further listening
Greatest hits
  • Alison Goldfrapp interview: "I feel good about this"
  • Kylie Minogue interview: "I do like cosmic thoughts"
  • Giorgio Moroder interview: "I hated the moustache"
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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