“I started my career on YouTube, and being on VEVO really feels like the next step. It’s a huge honour to be chosen as the next LIFT artist."
“It’s pretty hard to believe that less than a year ago I was recording my own videos in my bedroom in Brighton. Working with the pros at VEVO to create great video content is definitely going to be a huge boost to my career.”
('Great video content.')
Actually this bit, also from the press release about Conor's content-spree with Vevo (their 'Lift' series basically promotes the fuck out of people who are already on their way to being massive), is quite interesting if you like numbers:
Notes to Editors:
Conor Maynard will be releasing his debut album Contrast on 30th July.
Last year the US version of VEVO LIFT supercharged Jessie J and Tinie Tempah’s careers as they were watched hundreds of millions of times on VEVO. VEVO also helped One Direction break the US.
Only halfway through her LIFT campaign, Rita Ora had:
24MM VEVO editorial promotion impressions deployed
10.6MM total LIFT video views
+40K Facebook share increase on featured videos
+72% Facebook “like” growth (103K “likes” added)
+69% Twitter follower growth (93K “followers” added)
+17K YouTube subscribers growth
The previous VEVO LIFT star Labrinth had huge success with:
40MM VEVO editorial promotion impressions deployed
5MM total LIFT video views
11MM total video views during LIFT campaign
36MM total Video Views over lifetime: (+30% increase in views of all videos)
+155% Facebook “like” growth
+91% Twitter follower growth