» We're clearly in raveballad territory here.
» "I miss missing you sometimes" is a really good pop lyric.
» The rest of the lyrics aren't very good and no amount of water splashing and/or shots of Frankie winsomely strolling around with Important Thoughts On Her Mind will convince us otherwise.
» The dance routine is clunky and tiring to look at and as such seems at odds with any supposed 'elegance' in the tune itself.
» As the first release from the third Saturdays album this is a fairly brave comeback single (except they haven't actually been anywhere — let's call this sort of thing an 'unback single' in future) given that if it was track nine on an album, was never released as a single and was never in fact even performed on tour you would not be very surprised.
» Perhaps it all makes a lot more sense when there's another three minutes of it. Perhaps this is one of those songs that simply doesn't work as a 30 second clip. Perhaps it is highly amazing if you know what is going on either side of it. Perhaps it will be The Sound Of The Summer.
» Perhaps it makes even LESS sense when there's another three minutes of it. Perhaps it's simply not very good. Perhaps this is the beginning of the end — or a continuation of the end — of The Saturdays.
» It's out in August so between now and then we'll all have made up our minds. It's somehow comforting to know that while we might presently feel confused, disorientated and shaken by this new pop song, in a couple of months it will be as much a part of everyday life as birdsong, doorbells, carrots and concrete.
» The artwork is AMAZING.
» And there you have it.
