…the one which arrived in all this packaging.
But what could it be?
That's right — a 7" single made of chocolate. (?!??!?!)
The single in question is 'Don't Stop' by Innerpartysystem. Full marks to the band and their 'people' for the double bluff of using an hilarious chocolate-themed promotional item for a song and band who have nothing at all to do with chocolate. The song is 'alright'. It's a bit noisy. You can hear it on their MySpace.
Actually the more we think about it, the more we wonder whether perhaps the fact that no vinyl (or whatever they make 7" singles out of in this day and age) was used in making this record might actually cancel out the environmental apocalypse set in motion by the paper, cardboard and bubble wrap used to send it to us. We wonder which came first? The idea for a ridiculous amount of packaging, necessitating the creation of non-vinyl record to maintain the environmental status quo ("I know! Let's use chocolate!"), or the realisation that the decreased environmental impact of a chocolate record gives bubble wrap fetishists at the label carte blanche to go completely overboard with the packaging?
We may never know.
UPDATE: We have just taken the chocolate record completely out of its sleeve. It's broken. :(