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A portion of the new Pet Shop Boys single

  • October 11, 2010
  • Popjustice

Together:

[youtube]K78wUirYq9A[/youtube] Amazing.

We quite like how the clip has been given its own 'proper start' and 'proper end', making it feel like a real (if slightly aggress­ive) edit of the song to sit alongside (for example) 'full length' and 'radio edit'.

It reminds us a bit of the (appro­pri­ately) brief period a couple of years ago when CD singles, usually by inter­na­tional artists, would arrive con­tain­ing a 16-second track of the song's 'callout hook'. By 'callout hook' they seemed to mean 'best bit'. We got one of Katharine McPhee's 'Over It' (WHICH WAS AMAZING) and one of Avril Lavigne's 'Girlfriend' (WHICH WAS LESS AMAZING).

Perhaps callout hooks should stage a dramatic comeback.

In other news, 'Over It' by Katharine McPhee is still so, so amazing. If you have never heard it or if you have not heard it for a while we suggest you clear a few minutes from your busy diary listen to this.

[youtube]NR_hBYwWm2M[/youtube] A triumph.
  • Pet Shop Boys
Previous Article
  • The Briefing

And Saturday night's best X Factor performance was…

  • October 11, 2010
  • Popjustice
Have a read
Next Article
  • The Briefing

CHRIST ALIVE THE NICOLE SCHERZINGER SINGLE IS REALLY QUITE BIG SOUNDING

  • October 11, 2010
  • Popjustice
Have a read
Further listening
Greatest hits
  • Sandi Thom's Real Tooting
  • Max Martin interview: "I’ve begun to feel that, well, I kind of know how to write a song now"
  • Robyn talks 'Body Talk': "I'm always going to feel like an outsider"
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
Est 2000. Still going.
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