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  • The Briefing

A masterclass in online marketing

  • May 9, 2008
  • Popjustice

Starting later this month, it will be illegal for companies including record labels, PRs and managers to pretend to be normal music fans when they post online. (It's all outlined here.) What it basically means is that from June, 'creating an online buzz' won't be quite as simple as spamming a load of mes­sage­boards and blogs, pre­tend­ing to be a fan.

It's a shame, in a way, because TOTALLY PRICELESS moments like this, from the Popjustice forums, will die out. (We've removed the band's name as it's really not their fault this sort of thing happens.)

One of these two board members registered using the email address of an online PR company. The other board member posted their opinion using the same computer.

'Epic fail' etc etc.

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  • The Briefing

Alphabeat Bimbo Jones remix video: quite good

  • May 9, 2008
  • Popjustice
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thecocknbullkid — 'On My Own'

  • May 12, 2008
  • Popjustice
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Pop as in popular
  • 1
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
Further listening
Greatest hits
  • Dua Lipa interview: "I feel like there’s magic in everything"
  • Olly Alexander interview: "I'm a convincingly happy human being"
  • Nicola Roberts interview: "I feel like I discovered the singing again"
Further reading
  • 1
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
  • 2
    New Music Monday: Griff's Black Hole is super, and massive
  • 3
    New Music Friday: Let's kick off 2021 with some KLF
  • 4
    The Top 45 Singles Of 2020
  • 5
    New Music Friday: Mae Muller doesn't want to be dependent
  • 6
    New Music Friday: There's a big one from Royal & The Serpent
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