We have been quite enjoying the gradual development of Sunday Girl during 2010, and her first proper video — for new single 'Stop Hey' — appeared online earlier today. The track's a collaboration with Jim Eliot and is rather fantastic.[youtube]Kr3Mn2s0YYA[/youtube] Geffen have done a really good job on Jade (for it is she). The idea of a major music industry machine incubating its own slightly Neon Gold-inspired alternapopstrel might seem slightly peculiar (Xenomania's work with Florrie seems like it has a similar aim) but it's easy to understand the temptation and at one point or another some of it's all going to pay off with a hit record, right? Right? OH GOD PLEASE SAY IT WILL BE ALRIGHT.
Jade's on Twitter if you're interested.