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Icona Pop have released a trailer for their 'All Night' video

  • September 12, 2013
  • Brad O'Mance

Icona Pop New MainIcona Pop have 'teased' the product placement-heavy video for their new single 'All Night'.

The twenty second clip features the pair having a nice party in New York and is full of shots of new drink, Absolut Tune, which according to Billboard is "a sparkling Sauvignon Blanc-and-vodka product".

As is their wont, the 'We Got The World' hitmakers have 'struck a deal' to be the face of Absolut Tune, also appearing in print adverts too.

"We’re thrilled to partner with Absolut Tune for BLAH BLAH BLAH BLAH BLAH," Caroline said, while Aino added: "They’ve been so fun to work with and we can’t wait for our fans to BLAH BLAH BLAH BLAH BLAH BLAH."

We know what you're thinking, surely there's a quote from Absolut brand director Afdhel Aziz to go with this? And you'd be right:

"Icona Pop is almost the embod­i­ment of what Absolut Tune is — they’re upbeat, very cel­eb­rat­ory, col­lab­or­at­ive and they’re from Sweden. It felt like there was a natural BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH"

Here's the clip:

[youtube]3iPIDfJzifU[/youtube]
  • Icona Pop
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Icona Pop — 'All Night'

  • September 12, 2013
  • Brad O'Mance
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    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
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    The 2024 Twenty Quid Music Prize: Shortlist
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    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
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    Fine, let's do a Substack then.
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    The 2022 Popjustice Twenty Quid Music Prize: shortlist
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    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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