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Icona Pop have released a trailer for their 'All Night' video

  • September 12, 2013
  • Brad O'Mance

Icona Pop New MainIcona Pop have 'teased' the product placement-heavy video for their new single 'All Night'.

The twenty second clip features the pair having a nice party in New York and is full of shots of new drink, Absolut Tune, which according to Billboard is "a sparkling Sauvignon Blanc-and-vodka product".

As is their wont, the 'We Got The World' hitmakers have 'struck a deal' to be the face of Absolut Tune, also appearing in print adverts too.

"We’re thrilled to partner with Absolut Tune for BLAH BLAH BLAH BLAH BLAH," Caroline said, while Aino added: "They’ve been so fun to work with and we can’t wait for our fans to BLAH BLAH BLAH BLAH BLAH BLAH."

We know what you're thinking, surely there's a quote from Absolut brand director Afdhel Aziz to go with this? And you'd be right:

"Icona Pop is almost the embod­i­ment of what Absolut Tune is — they’re upbeat, very cel­eb­rat­ory, col­lab­or­at­ive and they’re from Sweden. It felt like there was a natural BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH"

Here's the clip:

[youtube]3iPIDfJzifU[/youtube]
  • Icona Pop
Previous Article
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Robbie Williams' new album, 'Swings Both Ways', now has a release date, cover, tracklisting etc

  • September 12, 2013
  • Brad O'Mance
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Icona Pop — 'All Night'

  • September 12, 2013
  • Brad O'Mance
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Further listening
Greatest hits
  • Lou Pearlman interview: "Once in a while we get it wrong"
  • Calvin Harris interview: "I don’t work on anyone else’s songs any more. I’ve had enough of all that"
  • April 30, 2265: A Warning.
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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