Personnel

Syron, 19, from south London.

The dream

"Touted by ID magazine as one of 2012's coolest new female talents and recently blogged by The xx [CLANG], Syron's call is being heard."

The reality

DON'T LET THE XX CONNECTION PUT YOU OFF. Syron's first single 'Here' is one of those 'trendy banger' jobs, in that it attempts to go off at various points but remains fairly aloof, much like the people to whom this early release is mainly supposed to appeal. Basically, it's really good, but she's not exactly Pixie Lott, or if she is she's at the beginning of an extremely long-winded 'positioning' odyssey. (She also appears on the glitchy 'Spoons' alongside the not-exactly-fussy MNEK.)

The Unfair Advantage

She's managed by 3 Numbers who are part of the whole 679 Recordings 'thing'. We expect this fact will help it all make a bit more sense. They also manage producer Amir Amor so that's handy should she need someone to work on her songs.

The Job Interview

Why do you want this job?
Because I was a terrible waitress.

Describe a situation where you worked in a team.
I recently completed a project with my colleagues MNEK and Rudimental in which we successfully created 'Spoons'. Now that's what I call team work.

What do you expect to be doing in 5 years time?
A collaboration with Sade.

What are your weaknesses?
Vodka, expensive shoes and baby-faced men.

What are your strengths?
Vodka, expensive shoes and my ability to lure sailors to their watery doom.

What has been your greatest achievement?
Keeping my hair below 3 centimetres for the past year.

How good are they out of a million?

701,982

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