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will.i.am's 'teamed up' with Lexus for some new song/video/car

  • August 6, 2014
  • Brad O'Mance

WILL.I.AM

Musician, phone accessory entre­pren­eur and wearer of appalling jackets will.i.am has announced a 'creative part­ner­ship' with car man­u­fac­tur­ers Lexus.

It involves a new song called 'Dreamin' About The Future' but he is also INVENTING (sort of) A CAR, which'll be unveiled later this year.

According to a press release i.am "will be working with the brand to champion pro­voc­at­ive design and tech­no­logy, as part of its Striking Angles campaign to launch the new Lexus NX", which at the moment trans­lates to him standing in front of a car and dancing about a bit but who knows how it could pan out?

Regarde:

http://www.youtube.com/watch?v=D0u8wypM5rM

You're probably wondering what will himself has to say about all this, right? Well you're in luck, in a way.

“Whatever I do I want it to be striking, I want to innovate and revolu­tion­ise and my part­ner­ship with Lexus on the Striking Angles campaign is no different. Inspired by a shared philo­sophy in design, we've been able to work together on a multi-faceted campaign that will challenge design con­ven­tions and fuel people's ima­gin­a­tions."

With any luck if we keep writing about this they'll send us a new car so keep your eye out for further coverage of this exciting col­lab­or­a­tion.

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Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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