Musician, phone accessory entrepreneur and wearer of appalling jackets will.i.am has announced a 'creative partnership' with car manufacturers Lexus.
It involves a new song called 'Dreamin' About The Future' but he is also INVENTING (sort of) A CAR, which'll be unveiled later this year.
According to a press release i.am "will be working with the brand to champion provocative design and technology, as part of its Striking Angles campaign to launch the new Lexus NX", which at the moment translates to him standing in front of a car and dancing about a bit but who knows how it could pan out?
Regarde:
http://www.youtube.com/watch?v=D0u8wypM5rM
You're probably wondering what will himself has to say about all this, right? Well you're in luck, in a way.
“Whatever I do I want it to be striking, I want to innovate and revolutionise and my partnership with Lexus on the Striking Angles campaign is no different. Inspired by a shared philosophy in design, we've been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people's imaginations."
With any luck if we keep writing about this they'll send us a new car so keep your eye out for further coverage of this exciting collaboration.
