will.i.am has launched a campaign to make recycling "cool" by selling a range of headphones for £218 a pop.
TWO HUNDRED AND EIGHTEEN SHITTERS? FUCKING HELL.
The Ekocycle headphones will be made of reused materials and will be released in conjunction with Coca-Cola. They'll be on sale in the autumn, so start saving now.
"If you think about (recycled) products now, none of them are cool," i.am waffled (as quoted here). "You have to bring some art and fashion sensibility into this technology that turns a bottle into something cool."
This from a man whose jacket collection is possibly the worst on the entire planet.