will.i.am has launched a campaign to make recycling "cool" by selling a range of head­phones for £218 a pop.

TWO HUNDRED AND EIGHTEEN SHITTERS? FUCKING HELL.

The Ekocycle head­phones will be made of reused materials and will be released in con­junc­tion with Coca-Cola. They'll be on sale in the autumn, so start saving now.

"If you think about (recycled) products now, none of them are cool," i.am waffled (as quoted here). "You have to bring some art and fashion sens­ib­il­ity into this tech­no­logy that turns a bottle into something cool."

This from a man whose jacket col­lec­tion is possibly the worst on the entire planet.