Snoop Dogg is to become the face and lungs of a new range of cigars.
The rapper will collaborate with tobacco manufacturer ‘Executive Branch’ on a specialist Snoop selection, ensuring a high level of cigar craftsmanship.
In a press statement on HipHopWired.com he said: “In 2012, we plan on releasing new styles and flavours, in which I will be working with their team to make sure all products are up to Snoop Dogg standards."
Plans are to launch the cigars at the Coachella festival in April and they will retail at the “premium” price of $0.99 for a pouch of two.
In an amazing advertisement for the cigars Snoop explains: “This is an executive situation because I’m an executive kind of guy. And for those out there unaware, you have to execute if you want to be executive.”
Well done everyone.