Rita Ora has signed up to be the face of Madonna's Material Girl fashion label.
According to The Sun the deal is worth a not unreasonable £500,000 and the 'Awkward' hitmaker has already shot her first campaign for the brand.
A 'source' with access to the newspaper said the following about it all: "Lourdes has been a fan of Rita for a while and has been to many of her gigs. She persuaded her mum to see her."
"They met at the Met Ball in New York last week and Madonna admired Rita’s attitude so signed the idea off," he/she continued.
Mind you, it would be good if Lourdes got on with being a popstar pretty soon, wouldn't it.