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Rihanna's helped flog some clothes

After Rihanna wore an outfit con­sist­ing of BOY London branded clothes on The Jonathan Ross Show on Saturday sales of their products went up by 45%, according to The Telegraph.

Although the 45% increase sounds impress­ive, it only amounted to 90 online orders over the weekend but still.

Richard Sanderson, the buying manager of BOY London's exclusive stockist, Selfridges, feels that "it remains a bit of a hidden gem for London — so it's great to see an inter­na­tional star cham­pi­on­ing one of our under­ground labels… Rihanna's style kudos is clearly having an impact on her UK audience".

Chris Lowe is yet to comment.