3764Get Cicero on the phone: Pet Shop Boys have started a new record label.

In a thing on the official PSB website, Neil explains:

"'Electric' (and all future releases by us) will be released on our own new label through Kobalt Label Services. The label is called x2 ("Times two"). Chris thought of the math­em­at­ic­ally inspired name. Maybe we'll also release music by other artists on it in the future. Anything is possible."

Well that could be quite exciting couldn't it.

The band have also announced more details of 'Electric' — all those are here in case you missed them.