One Direction's debut album didn't cost as much to make as some people have been saying.
Speaking to the Evening Standard (as quoted here), the omniscient Simon Cowell made it known that the cost of 'Up All Night' was "nowhere near" the rumoured seven-figure mark which has been floating around the internet.
The album, which has sold over three million copies, has, however, spawned a £50 million empire built on 'collectable' dog tags, stick-on nails and stage dioramas.
Modest Management co-founder Richard Griffiths also revealed that the group were offered a "huge amount of money" to promote a product but the boys turned it down as they felt that fans would not buy that brand.
Looks like Ovaltine will have to continue their search.