Nicki Minaj is helping Pepsi flog their new Pop drink

Rap/Pop/Hip-Hop straddler Nicki Minaj has signed up to endorse a brand new Pepsi beverage called Pop.

Minaj reportedly filmed the advert for Pop in South America in February (appar­ently this is it) and will earn a "seven-figure" sum as the face of the brand when in launches "probably in the next two months", according to Forbes magazine.

A Pepsi marketing big wig told the pub­lic­a­tion: "That’ll be a segue into a new beverage Pepsi has, called ‘Pop,’ and [Nicki]’ll be the face of the brand…it’s going to be explosive."

Nicki's Young Money Cash Money boss Lil Wayne recently signed up with Pepsi to be the gurning face of their DEWeezy Mountain Dew campaign.