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Ne-Yo's alcohol is like a "party in a bottle"

  • March 13, 2012
  • Mikey

Ne-Yo has told TheBoomBox.com all about his two new business endeav­ours: booze and hats.

The booze is his own con­coc­tion, Malibu Red, a "mixture of coconut rum and silver tequila". Make ours a pint.

The 'Champagne Life' hitmaker explained: "Me and my team, we been drinking it for a little while. We took it over to the people at Malibu. They allowed me to be chief creative officer of the whole situation… (It's like a) party in a bottle."

The hats, meanwhile, are from his own Francis Alargo fashion brand.

"I'm most well known for (hats)," he explained. "I been wearing hats my whole life. I was the one kid who was allowed to wear hats in school."

Malibu Red goes on sale this month. The hats are available now. Ne-Yo's new album, 'The Cracks In Mr Perfect' is out on June 26.

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Further reading
  • 1
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
  • 2
    Sarah Harding
  • 3
    "You asked me not to leave, well here I am again"
  • 4
    The 2021 Popjustice Twenty Quid Music Prize: shortlist announced
  • 5
    New Music Friday: Georgia Twinn's done a song about a moth
  • 6
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
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