Ne-Yo has told TheBoomBox.com all about his two new business endeavours: booze and hats.
The booze is his own concoction, Malibu Red, a "mixture of coconut rum and silver tequila". Make ours a pint.
The 'Champagne Life' hitmaker explained: "Me and my team, we been drinking it for a little while. We took it over to the people at Malibu. They allowed me to be chief creative officer of the whole situation… (It's like a) party in a bottle."
The hats, meanwhile, are from his own Francis Alargo fashion brand.
"I'm most well known for (hats)," he explained. "I been wearing hats my whole life. I was the one kid who was allowed to wear hats in school."
Malibu Red goes on sale this month. The hats are available now. Ne-Yo's new album, 'The Cracks In Mr Perfect' is out on June 26.
