Marina & The Diamonds has been chatting away about the aftermath of the 'Electra Heart' 'campaign' and about how she still thinks she's an "underÂground pop artist".
"I deeply wanted to be a pop star, but I’ve still come out of the album campaign as an alternative/underground pop artist," she mused to The Province.
"The acknowÂledgeÂment of this has helped me move on. I was like, 'You can’t escape being alternÂatÂive, Marina. That is what your brain is built, so just accept it.'"
"You may as well accept what your talent is and support it, rather than quashing it or dumbing it down to make yourself more likable for radio," she continued.
So is that what 'Electra Heart' was all about, Marina?
"It’s why I built Electra Heart and the elaborate concept behind it. It was my way of jusÂtiÂfyÂing taking that comÂmerÂcial path, when really I had been signed as a lo-fi sounding songwriter."
'Lo-fi'.
Mind you, the campaign isn't over just yet.
"I have three more video parts I will put out. I’ve bankÂrupÂted my label apparÂently, so we have no money but we’re gonna do it and finish this era the way I want to. Where there’s a will, there’s a way!"
Blimey.
