It's 2014 and #Q4 looms so speculation equals news and Marina & The Diamonds' fans are indeed speculating that her new single will 'premiere' on October 10, which is her birthday, hence us writing a news story about it.
Asked by a fan when the world might be able to hear some new songs, she replied using a balloon emoji.
You can see that play out here:
— Marina (@MarinaDiamandis) September 28, 2014
Mazza then started 'favouriting' tweets from fans who'd figured out that it meant October 10.
Potentially exciting (but also potentially just an emoji, who can tell).