Lady Gaga will be streaming 'ARTPOP' early to O2 customers

As you will know if you watched the ad break after Lady Gaga's 'inter­est­ing' X Factor per­form­ance last night, the 'Venus' hitmaker is streaming 'ARTPOP' ahead of release via O2.

The announce­ment was made via the medium of an advert featuring a dog, lots of silver balloons and Gaga writhing around in a floral bikini.

Specifics on when O2 customers will be able to hear the album aren't exactly forth­com­ing but there is more inform­a­tion in the advert which you can watch below if you like.