Resting Actor Justin Timberlake has become the creative director of Bud Light Premium and will feature in a new advert due to air at some point during the Grammys.
The advert will also feature 'Suit & Tie'. :(
According to a fairly amazing press release (as quoted here), the 'I'm Lovin' It' hitmaker will help with the "creative, musical and cultural curation" for the Bud Light Platinum brand.
So how does 'JT' align himself with a beer brand in a way that convinces them he's not just doing it for the money?
"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I'm doing," he mused in the statement. "I'm looking forward to not only being a part of the creative process, but in bringing other talented musicians to the forefront as well."
'Creative process'.
Your friends and ours Paul Chibe, who is of course the brewery company Anheuser-Busch's vice president of US marketing, had this to say about it all:
"Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum's identity in the lifestyle space."
'Lifestyle space'.