Ellie Goulding, Cee Lo Green and Dizzee Rascal have joined ethical but quite boring music campaign Music Matters in a bid to persuade consumers to download and listen via licensed music services.
The Music Matters mission statement declares that "there is an ethical choice when it comes to consuming music and this campaign serves to educate people to these choices. If you want to consume music for free there are legitimate ways this can be done".
Cee Lo Green showed his support for the campaign known by adding: "Music matters to me because it has spared me, it has given my life purpose and it has filled me with so much joy that my cup runneth over and it is a feeling I must share. It's a gift that keeps on giving."
Dizzee Rascal, meanwhile, chose simpler words to describe the importance of music in his life: "Music matters to me because I get paid bitch."