NYC-based singer of song VÉRITÉ has a pile of great tunes on her SoundCloud; 'Heartbeat' was our favourite until quite recently, but now 'Colors' exists and everything's changed.
Created with frequent MS MR collaborator Zach, this elegant partialbanger will be right up the street of anyone who likes a bit of Foxes and Florence, but when you combine it with VÉRITÉ's other stuff you know you're in the presence of an artist who deserves a lot of attention in her own right.
Here is what VÉRITÉ herself has to say about how 'Colors' came to be.
"Colors was written over the course of a few days on my bed. I hadn't yet met Zach Nicita of MSMR, who produced the track, which is more normal than it sounds. I had been forwarded the track from my manager and was immediately semi-obsessed with how hard the percussion hit from the start. It's the first time I had collaborated with Zach and written over a track that was so developed. It definitely challenged me to write strong and dynamically from the start and really strongly solidify a departure from ambient synth pop. Lyrically, it has a really complex, convoluted meaning to me that has changed with each iteration of the song. I hope you enjoy!"
So from relatively mundane 'look can anyone do a topline for this' beginnings, something rather spectacular has been created.