At 9 o'clock this morning it might have seemed unlikely that the day's most exciting pop moment would involve someone being chased around a rubbish dump, but here we are mid-afternoon with Dua Lipa's Swan Song video and, well, it's the best rubbish dump-based pop video since the glory days of Girls Can't Catch's Keep Your Head Up (which turns ten years old this year).
Have a gander (yes that's a goose thing but still):
There's some strong Acting-with-a-capital-'A' from Dua but the real star of the audiÂovisual 'extraÂvagÂanza' is Mattman & Robin's creative and luxurious proÂducÂtion on the song itself — sparse where it needs to be and full of dramatic and unpreÂdictÂable little flourishes.
Worth stating, too, that while it's an old joke to say that your favourite part of a song is when it ends, Swan Song has a BRILLIANT final two seconds. Seven decades into this thing we call pop some artists still feel it approÂpriÂate to end songs with a fade; Swan Song reaches its abrupt climax with a noise that makes it sound as if everyone involved with the song has been destroyed by an interÂgalactic space laser.
