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Stop what you're doing if it is safe to do so and watch this Kiesza album trailer thing

  • November 11, 2014
  • Popjustice

pj_276
In the above picture you can see Kiesza going record shopping and finding a copy of one of her own 7" singles.

It has been incor­rectly filed among the 12"s, but the video from which this image has been extracted is more than just a cau­tion­ary tale about the very real staffing crisis that faces a growing number of inde­pend­ent pop emporia.

The video, which you can watch below, is actually a pro­mo­tional thing for Kiesza's debut-if-you-don't‑count-the-other-one album 'Sound Of A Woman', which is out on December 1 and contains all the hits to date plus a couple of future ones too eg the title track which is a belter.

Pop feels like an exciting place with Kiesza around.

She worked for a long time to get to the point where she could be an overnight success, but the way she quickly estab­lished herself as a Big Pop Thing is a good reminder that you don't need endless dicking around with teaser singles, or courting 'the style press', or trying to get spe­cial­ist radio on board, in order to make an impres­sion.

Sometimes it's alright if you just chuck out an amazing single, make sure it has a decent video, let everyone know you're a popstar rather than just someone singing on a dance track, watch the whole thing sail to Number One and find that you're a global pop property within six months.

In the best possible way, Kiesza makes this whole thing seem extraordin­ar­ily easy. One of our big hopes for 2015 is that there are more Kieszas in the charts.

  • Kiesza
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  • 2
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