You: Here's your Mother's Day present.
Mum: What is it?
You: It's the new Starsailor album!
Mum: Do I like Starsailor?
You: I don't know, the HMV 'I Heart Mum' display said you did.
Mum: Do you think that what possibly happened was that HMV just chucked any old shit from the current releases pile into an 'I Heart Mum' display in the hope of shifting copies of the Starsailor album in the direction of sons and daughters desperate for some sort of Mother's Day gift?
You: That might be what has happened, yes.