In a classic example of major label money being spent wisely, Rihanna is flying over a hundred media people from around the world to seven countries in seven days, on a specially-chartered 777 aeroplane.
Rihanna will be on the plane as well.
And Popjustice is going to be blogging the whole thing.
We could go into more detail but the whole riridiculousness of the whole thing has rendered us almost speechless.
Literally — actually literally — amazing.