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  • The Briefing

New video for old song

  • January 2, 2008
  • Popjustice

So this is the proper new UK video for 'Fascination' by Alphabeat which, as you know, has been knocking around for ages and is coming out here soon.





We would love to see how the clip's director/s pitched this to EMI, par­tic­u­larly in terms of the 'dancers in office wear'. We'd put a fiver on some sort of Wizard Of Oz reference in relation to it kicking off with black and white (boring for a short enough amount of time for it not to be boring) then bursting into colour for the first chorus (and therefore appearing more inter­est­ing than it would have done if it hadn't followed a boring bit).

Anyway, the video isn't exactly going to change anybody's opinion of the band but we are sure the label know what they are doing.

(The band are chucking out a free MP3 on their website, incid­ent­ally.)

  • Alphabeat
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Happy new year, by the way.

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The Cardigans — 'Erase / Rewind' (Kleerup mix)

  • January 3, 2008
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Pop as in popular
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
Further listening
Greatest hits
  • Troye Sivan interview: "I feel more fully-realised as a person"
  • Mutya Keisha Siobhan: their amazingness is legally binding
  • Madeon interview: "I say one funny weird thing and that becomes the headline."
Further reading
  • 1
    New Music Monday: Griff's Black Hole is super, and massive
  • 2
    New Music Friday: Let's kick off 2021 with some KLF
  • 3
    The Top 45 Singles Of 2020
  • 4
    New Music Friday: Mae Muller doesn't want to be dependent
  • 5
    New Music Friday: There's a big one from Royal & The Serpent
  • 6
    New Music Friday: Baby Queen takes the throne
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