We wouldn't say the wheels are falling off the Nadine Coyle solo campaign — the album sampler is fairly solid — but the new 'Insatiable' video, which debuted on TV earlier today, definitely counts as something of a flat tyre.[youtube]OKZ7XQCPoM8[/youtube] The problem is not so much that it's completely boring (which it is), but that with its lingering gaze and endless beauty shots it contains SO MUCH NADINE COYLE. Obviously this is a Nadine Coyle solo video. And obviously it is only natural for Coyle to be self obsessed, because there is a certain level of self obsession required to get up on a stage in the first place. But surely it's the job of everyone around Nadine to keep one foot in reality, and the reality of the situation here is that Nadine Coyle cannot yet carry this sort of video.
This is one consequence of the amazing freedom offered by Nadine's Tesco deal. Amazing freedom from interfering labels, and from those annoying A&R men with their disruptive talk of 'what people want', is also freedom from people saying "look do you know what we know you're keen on this video treatment but why don't we just get a couple more in to see if there's anything better out there".
Which, one can't help but feel, there probably would have been.