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Logowatch: One Direction

  • January 21, 2011
  • Popjustice

Things We Like About This Logo

» The arrow. The best use of an arrow in a pop logo since S Club 7 roamed the earth.

» The angle. Now is not the time to produce the Protractor Of Doom but we'd say this is a confident but not arrogant angle at which to set a boyband logo.

Things We Do Not Like About This Logo

» It offers two (2) different ways to write One / 1 Direction. They need to be clear that the band is called One Direction, par­tic­u­larly as their new website address is www.1direction.co.uk. NOBODY wants to witness a repeat of the whole 5ive/Five debacle — a painful chapter in the book of pop which even ten years on is too harrowing for most survivors to even think about.

» The 'battered' look. This is NOT the logo for some sort of 'Step Up II The Streetdance In The Hoodz' sort of affair.

In Summary

This is a confusing but bold logo that we will be Biroing onto our pencil case at the earliest oppor­tun­ity.

  • One Direction
  • s club 7
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Yasmin thing

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  • Popjustice
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Avril Lavigne — What The Hell

  • January 23, 2011
  • Brad O'Mance
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Pop as in popular
  • 1
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
Further listening
Greatest hits
  • Calvin Harris interview: "I don’t work on anyone else’s songs any more. I’ve had enough of all that"
  • Patrick Wolf interview: "Bring a cushion"
  • Mutya Keisha Siobhan: their amazingness is legally binding
Further reading
  • 1
    New Music Friday: Julia Michaels has purchased, or hired, a chainsaw
  • 2
    New Music Monday: Griff's Black Hole is super, and massive
  • 3
    New Music Friday: Let's kick off 2021 with some KLF
  • 4
    The Top 45 Singles Of 2020
  • 5
    New Music Friday: Mae Muller doesn't want to be dependent
  • 6
    New Music Friday: There's a big one from Royal & The Serpent
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