As heights-averse readers will be well aware, the current Bastille album has some proper shit-yourself artwork which features two fellas perched on an extremely high up, slightly-too-small ledge.
It is not a fun image to look at.
That said, here it is.
Anyway they've done some flyposters to let people know the album's out and available to stream and purchase in a variety of formats.
Here are some of the posters in Soho, which is the area people used to have fun in before someone invented east London.
Let's have a closer look.
A nice 3x2 block of flyposters: a pleasingly-proportioned display, of course, and we like the way it looks like Lady Gaga is about to jump into Bastille's advertising, but nothing too exciting.
Except: hang on. What's this on the pavement?
Dan out of Bastille: if you're reading this, you seem like a reasonable man but why would you sign off on this irresponsibly terrifying piece of 'ambient advertising'? Look at the state of that. Again: NO.