As heights-averse readers will be well aware, the current Bastille album has some proper shit-yourself artwork which features two fellas perched on an extremely high up, slightly-too-small ledge.
It is not a fun image to look at.
That said, here it is.
Jesus Christ.
Anyway they've done some flyposters to let people know the album's out and available to stream and purchase in a variety of formats.
Here are some of the posters in Soho, which is the area people used to have fun in before someone invented east London.
Let's have a closer look.
A nice 3x2 block of flyposters: a pleasingly-proportioned display, of course, and we like the way it looks like Lady Gaga is about to jump into Bastille's advertising, but nothing too exciting.
Except: hang on. What's this on the pavement?
No.
ABSOLUTELY NOT.
Dan out of Bastille: if you're reading this, you seem like a reasonable man but why would you sign off on this irresponsibly terrifying piece of 'ambient advertising'? Look at the state of that. Again: NO.