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Let's have a chat about what on earth is going on with pop in 2012

  • April 2, 2012
  • Joel Freeman

2012 is shaping up to be a bit of a weird pop year, isn’t it? Of the crop of globe-strad­dling female popstars that became syn­onym­ous with chart dom­in­a­tion in 2011 — Lady Gaga, Beyoncé, Katy Perry, Rihanna —  all seem to be reaching the end of their album campaigns, or have already packed their bags for a lengthy break (Britney). Adele, who doesn’t really seem to do much but is still com­pletely ubi­quit­ous, doesn’t really count. She’ll end up with the year’s biggest selling album again with the unk­il­lable '21' even though we’ve probably heard the last of her for some time.

We’re also in a bit of a pop Twilight Zone: a Madonna comeback single stalled Number 37. 'Girl Gone Wild' is shaping up to do even worse. The new Gossip single — wont, as they are, to singing a shouty racket from time to time — is virtually a ballad. Forest-dwelling mystery-monger iamami­whoami has relocated to 'the city' and is releasing a Proper Album. Boybands One Direction and The Wanted have, unex­pec­tedly, taken over the US. Meanwhile, Nicki Minaj seems hellbent on bellow-growling her career into an early grave by releasing a steady stream of awful music. Dreadful girlband Stooshe scored a Top 10. Disco-til-she-dies diva Kylie Minogue is releasing orches­tral (ABORT MISSION) versions of her hits as a way of cel­eb­rat­ing her 25th year in music, ie she's doing the exact opposite of everything she’s done for the last 25 years. The new Ke$ha album is rumoured to have been ‘overseen’ by, of all people, THE FLAMING LIPS. You’d be forgiven for being a bit confused by the whole thing.

Amid the chaos, there is some sort of order emerging. The unstop­pable wall of identikit club-ready ‘anthems’ seems at last to be crumbling more and more each week. As does heavy-handed use of dubstep gloom­wobbles: just as the American public seems to be properly embracing it in its more ‘pure’ form — awarding Skrillex three Grammys — the shoe­horned-in dubstep breakdown in pop songs like 'Hold it Against Me' and 'You Da One' is already feeling ‘old hat’. So much so that even Madonna started doing it.

For the time being, we’ll probably get an influx of 'new' Ed Sheerans and Emeli Sandés and delicate, female-fronted cover versions made for tea adverts, but this will be good in the long run. Pop has been far too pre­dict­able and stagnant for the last two years. For the first time in about 24 months (it's felt like a hundred fucking years mind you), it seems like the music scene is finally ready to be injected with something really exhil­ar­at­ing and new…Whatever that might be. Which is, ulti­mately, what makes pop so exciting.

  • Annie
  • iamamiwhoami
  • Madonna
  • Nicki Minaj
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Wayne Coyne would like to clone Ke$ha

  • April 2, 2012
  • Brad O'Mance
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Jenny Frost isn't keen on being in a group with Kerry Katona

  • April 3, 2012
  • Mikey
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  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
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    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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