WARNING: Contains man in badger suit.
Now correct us if we're wrong but the so-called 'festival' theme is highly unconvincing for a number of reasons.
1. No Bacardi branding anywhere to be seen.
2. No mud.
3. Lots of sun.
4. No sight of anybody 'putting a brave face on it' when all they want to do is go home and watch it on the television.
5. Nobody standing in the middle of a huge lake of shit, quietly weeping.
6. Nobody dropping drugs in the mud.
7. The Twang are conspicuous by absence, we might add.
8. No footage of supposedly 'humble' farmers rolling around in piles of cash at their farmhouse while over 100,000 punters freeze in their tents.
9. Nobody with food poisoning.
10. There is some actual good music playing, ie 'Song 4 Mutya' by Groove Armada featuring Mutya Buena, previously one third of multi-platinum UK girlgroup Sugababes and now a successful solo artiste in her own right with one Top 10 single already under her belt in the shape of the Lenny Kravitz-sampling 'Real Girl'.
Also the 'Groove Armada' graphics chucked in all over the place look a bit like when you see the rough cut of a video before they've done all the posho computer graphics work, and words like 'DINOSAUR RAMPAGING THROUGH LONDON', 'PLANE SPINS 360 DEGREES' or 'POST APOCALYPTIC CITYSCAPE — TRUST US IT WILL LOOK AMAZING' appear where the final exciting bits will eventually appear.
Nonetheless, and despite the fact that it doesn't quite look like a video for a Number One single, the clip gets a TENTATIVE THUMBS UP so well done (TBC) to all concerned.