This is 'Don't Wanna Be Waiting' by mediocre new pop talent Grace Valerie. It is a song that makes The Saturdays 'What About Us?' sound like 'Bad Romance', and it came out last year but we're still getting press releases about it.
Grace has been signed by Randy Jackson, who describes the singer as "Madonna meets Britney".
Let's examine the 'Don't Wanna Be Waiting' video in more detail.
Mediocre lyrics: Our least favourite lyrical poptrope at the moment is the 'repeating a word to fill space' thing. NOTE TO THE WORLD OF POP: If you can't do this properly don't do it. This is not a hook. This is poor songwriting. In this instance the first verse alone contains "wake up, wake up", "take up, take up", "so confuse-fused for a minute, minute" and "spin it spin it". (Yes, the spinning is in relation to — HOW DID YOU GUESS — a DJ.)
Mediocre melody: With some tracks it's hard to hum the tune after the song's finished. With this one you'll have your work cut out while the song's still playing.
Mediocre production: Despite a fleeting similarity to 'All Fired Up', you know in the first twelve seconds that this isn't exactly song of the year material.
Mediocre video: Mediocre 'plot', mediocre 'acting', mediocre location, mediocre male model, mediocre 'special effects'.
The only remotely unexpected thing about this entire audiovisual wet Wednesday is the bizarrely misplaced ravehorn effect at 3:20. We can only deduce that it's there for the benefit of radio DJs who have quite understandably fallen asleep while the song is playing. "Wake up, wake up, you'll need to start talking in 23 seconds."
Obviously for something to be truly mediocre it must be neither great or awful, yet there are plenty of awful bits in 'Don't Wanna Be Waiting' and, together, they pull the song away from the uninspiring middle ground of true mediocrity, so it may well be the case that you've heard something more mediocre this year. If you have, please mention it in the comments below.