Is this the best video of 2007?

This is 'My Secret Lover' by Private.

httpv://www.youtube.com/watch?v=NCbca9Mdn4I

File under 'simple but effective'. What do you reckon it cost? Fuck all is the answer, but it's com­pletely hypnotic and brilliant.

Private are a band formed from 'the ashes' of the quite brilliant Superheroes, who we acci­dent­ally saw when we were in Copenhagen inter­view­ing Mew about a million years ago. As you will hear from Private's MySpace they have the potential to be THE GREATEST POP GROUP OF ALL TIME and their tunes sit happily alongside Prince, Calvin Harris, Chromeo etc etc.