This is the sleeve artwork for Roisin Murphy's 'Overpowered' single.
As you can see she has been to the corner shop BUT she is wearing a full lighting rig and backdrop, as if she is a performance. There are probably some very intelligent Media Studies-type comments to make about this juxtaposition but we have to remember that while the image above might look out of the ordinary, wandering around East London with a disposable camera, blindfolded, for half an hour would probably reap similar rewards.
We are presuming posho fashion types Viktor & Rolf have been called in to do some of the styling for Roisin because the lighting rig and clogs 'get-up' is not what you would describe as being a million miles away from Viktor & Rolf's fall 2007 show.
The whole Roisin campaign's imagery is based around a general concept of fabulousness in mundane places, FYI.
