"I'm just off down the shops, dear…"

This is the sleeve artwork for Roisin Murphy's 'Overpowered' single. 

As you can see she has been to the corner shop BUT she is wearing a full lighting rig and backdrop, as if she is a per­form­ance. There are probably some very intel­li­gent Media Studies-type comments to make about this jux­ta­pos­i­tion but we have to remember that while the image above might look out of the ordinary, wandering around East London with a dis­pos­able camera, blind­folded, for half an hour would probably reap similar rewards.

We are presuming posho fashion types Viktor & Rolf have been called in to do some of the styling for Roisin because the lighting rig and clogs 'get-up' is not what you would describe as being a million miles away from Viktor & Rolf's fall 2007 show.

The whole Roisin campaign's imagery is based around a general concept of fab­ulous­ness in mundane places, FYI.