Popjustice
  • Home
    • Briefing archive
  • Features
  • Playlists
  • Get Popjustice emails
  • About Popjustice
    • About
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Contact
    • General contact details
    • Submit music
  • Forum
Recent Posts
  • Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • The 2024 Twenty Quid Music Prize: Shortlist
  • The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • Fine, let's do a Substack then.
  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
Hello! In theory you should only be seeing this if you're using a mobile or tablet. How's the site looking? If anything's wonky click here and tell us so we can fix it. Thanks! x
Popjustice
  • Briefing
  • Features
  • Playlists
    • New Music Friday: The Popjustice Edit
    • Big Hit Energy
    • 21st Century Pop
    • 2018% Solid Pop Music
    • Full archive
  • About
    • About Popjustice
    • Contacting Popjustice
    • Send music
    • Popjustice: Est 2000
    • The Popjustice Twenty Quid Music Prize
  • Forum
  • The Briefing

How promotional photography works, with Mariah Carey

  • March 18, 2008
  • Popjustice

This is a pho­to­graph of Mariah Carey.

mariah carey naked behind a hat, slightly oddly

It is the pho­to­graph on the sleeve of her new single 'Touch My Body'. But why is she doing that thing with the hat? Well you see it makes gentlemen think "if she removed the hat I would be able to see her baps and flange — therefore I will buy her new record". It also makes ladies think "put it away love", but men are more important than women when it comes to record sales because men are better at their jobs, con­sequently are paid more to do them and therefore have more dis­pos­able income with which to buy compacts discs. (And downloads.)

Beyond the obvious marketing genius involved in this shot there is a practical element to this odd example of hat-wearing, too — Mariah loses 40% of her body heat through her breasts.

(If you would like to watch her talking about her new video, you can do so here.)

  • mariah carey
Previous Article
  • The Briefing

So what's this Hadouken! album like, then?

  • March 18, 2008
  • Popjustice
Have a read
Next Article
  • Songs

Cut Copy — 'Lights & Music'

  • March 19, 2008
  • Popjustice
Have a read
Further listening
Greatest hits
  • An interview with Tove Lo
  • Nicola Roberts interview: "I feel like I discovered the singing again"
  • Calvin Harris interview: "I don’t work on anyone else’s songs any more. I’ve had enough of all that"
Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
Est 2000. Still going.
Socials

 Spotify
 Facebook
 Twitter
 Instagram
 Soundcloud

'Quick links'

About Popjustice
Contact Popjustice
Sign up for the newsletter 
Submit music
Est 2000
Twenty Quid Music Prize 

Playlists

21st Century Pop 
New Music Friday: The Popjustice Edit 
2018% Solid Pop Music 
The Sound Of Popjustice 
Playlist archive

© 2020 Popjustice Ltd. Scrolled to the bottom now you're here
  • Privacy, Ts & Cs, cookies etc
  • Corrections

Input your search keywords and press Enter.