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  • The 2022 Popjustice Twenty Quid Music Prize: shortlist
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Great/boring viral mysteries of our time Part 1

  • January 8, 2010
  • Popjustice

httpv://www.youtube.com/watch?v=6wtHCKCBarE

We (and a few other people) were sent this video last night — posted on YouTube by 'iamami­whoami' and sent from an email account named 0098224788223158. It's a fantastic piece of film which looks unsavoury but isn't, although this other clip (which has appeared elsewhere) is best avoided if you're eating your breakfast.

"I don't know who it is but whoever the fuck it is i'm buying their album" notes one poster on the Popjustice forum, where spec­u­la­tion seems to have whittled it down to  The Knife (who've already announced their new album so it seems a bit of an odd time to be anonym­ously sending out 'virals'), Goldfrapp or Christina Aguilera. We've asked our Goldfrapp contact who says "I doubt it very much, I think it's Lolly", while our Christina contact is — as they say in the business — 'checking with the Americans'. ("It’s very odd," she adds, helpfully.)

Brace yourselves for a dis­ap­point­ment though. It looks high budget compared with your average Girls Aloud video — the webuyanycar.com advert looks high budget compared with most — but don't forget that almost any hipster bellend with a film school 'buddy' could pull off something similar. We'll keep you posted.

  • Christina Aguilera
  • Girls Aloud
  • Goldfrapp
  • iamamiwhoami
  • lolly
  • the knife
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Jamie Long — 'Monaco'

  • January 8, 2010
  • Popjustice
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Lickem' on one side

  • January 8, 2010
  • Popjustice
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Further listening
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Further reading
  • 1
    Congratulations to Charli XCX and Lorde: winners of the 2024 Popjustice Twenty Quid Music Prize
  • 2
    The 2024 Twenty Quid Music Prize: Shortlist
  • 3
    The 2023 Popjustice Twenty Quid Music Prize: Shortlist
  • 4
    Fine, let's do a Substack then.
  • 5
    The 2022 Popjustice Twenty Quid Music Prize: shortlist
  • 6
    2021 Popjustice Twenty Quid Music Prize: Laura Mvula wins
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