Esser is following up his last song with a new one. Bad news: the video does not feature Esser having food thrown at him. Good news: the song itself, 'Headlock', is very good.
Esser is releasing the track in t‑shirt format, bringing us closer to the point when tracks are released in the revolutionary muffin packaging. For now, the idea is that if you but a t‑shirt it comes with a code to unlock a download of the song, or something. This is what the t‑shirt looks like.
Hm — 'distinctive'. To go with this whole thing Esser has recruited his fit brother for a series of hilarious 'virals' documenting his attempts to play the song — IN T‑SHIRT FORM — on conventional music playing devices. Here is one of them.