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CAN WE JUST PREFACE THIS BY SAYING HOW MUCH WE LIKE VV BROWN (WHICH IS QUITE A LOT)

  • July 1, 2009
  • Popjustice

But let's face it — 'POP ICON'.

Seriously.

Come on.

Great tunes, lovely girl. Deserves to be doing loads better than she's currently doing. This isn't even a dig at the singer — it's the Standard.

Just stop for a moment.

Take a deep breath.

POP ICON.

Actually, thinking about it, perhaps the Standard aren't entirely to blame, and PERHAPS one shouldn't neces­sar­ily criticise them for attempt­ing to convince their readers that they've pulled in a pop icon to model clothes for a feature. The VV Brown awareness campaign has, in fact, been quite clever in an increas­ingly demented sort of way, in that while artists like Leona Lewis and even La Roux have made a fairly good name for them­selves by saying no to anything that didn't totally fit their image, VV Brown has made a sort-of career out of seeming to say no to precisely nothing.

This means that her name — like the dreaded phrase "…and Hot Chip DJs" — seems ubi­quit­ous in press releases we are sent about all manner corporate launches and heavily branded festivals. She is con­stantly voxpopped and inter­viewed and pho­to­graphed. This promotion she did for Orange probably sums things up best of all. Perhaps, in the Standard's defence (although it's really no defence at all in journ­al­istic terms), if you base your entire life on reading press releases and don't actually look outside the window, this constant drip-feed of profile-building public appear­ances could actually mean that VV Brown does seem a bit like a 'POP ICON'.

Hopefully it'll all pay off with some sniff of a hit record before Vanessa drops dead from exhaus­tion.

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A masterclass in how to position an artist as totally heterosexual and deffo not a bumlord

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Pop as in popular
  • 1
    New Music Friday: Let's kick off 2021 with some KLF
  • 2
    The Top 45 Singles Of 2020
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Further reading
  • 1
    New Music Friday: Let's kick off 2021 with some KLF
  • 2
    The Top 45 Singles Of 2020
  • 3
    New Music Friday: Mae Muller doesn't want to be dependent
  • 4
    New Music Friday: There's a big one from Royal & The Serpent
  • 5
    New Music Friday: Baby Queen takes the throne
  • 6
    Twenty Quid 2020: Dua Lipa is the winner
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