1. Taio Cruz is the most well-spoken man in pop.
2. Those sunglasses are awful. Also, unless this 'video content' has been filmed in an outdoor, roofless set which has been lit very carefully to make it look like an indoor hotel room, Taio is inside. Presuming Taio is not researching some future film role as a blind off duty estate agent he doesn't strictly need to be wearing those ridiculous sunglasses.
3. If he keeps his jacket on he won't feel the benefit when he goes out.